Four Season Marketing for Multi-Service Property Companies
Promote the right service at the right time, then carry every customer into the next season. One plan, one system, twelve months of work.
Your Marketing Should Lead the Weather, Not Chase It
When the season starts, customers are already searching, comparing and booking. Starting then means paying more for attention and missing the early buyers. LEEF works backward from your ideal booking windows and has campaigns ready before demand peaks.
SPRING
What we promote:
Landscape projects, cleanups, lawn programs, planting
What system does:
Qualifies the rush so estimators focus on the best-fit jobs
SUMMER
What we promote:
Maintenance, later-season projects, landscape lighting
What system does:
Requests reviews from finished work and nurtures spring prospects who weren't ready
FALL
What we promote:
Fall cleanups, aeration, overseeding, snow contracts, holiday lighting
What system does:
Reactivates past customers before competitors do
WINTER
What we promote:
Snow service, holiday lighting, next year's design-build projects
What system does:
Handles storm demand and builds spring's pipeline during the quiet months
How LEEF Fills Your Install Calendar
A landscaping customer may need lawn care. A lawn customer may need snow service.
A happy homeowner may book holiday lighting and refer a neighbor.
The system introduces the next service at the right moment:
Landscape install → maintenance plan → fall cleanup → holiday lighting
Lawn program → aeration and overseeding → leaf cleanup → spring renewal
Commercial grounds → snow and ice management → annual contract renewal
Holiday lighting → takedown → spring landscaping consultation
What's Included
The Four Season package includes everything in Foundation and Growth, plus:
A multi-service seasonal campaign calendar
Management of additional channels, such as Google Ads and social media ads
Advanced automation and segmentation by service, season and customer type
Sales reporting across service lines
Quarterly strategy and capacity planning
See Four Season pricing
Plan the Work You Want Before the Season Arrives
More visibility. More leads. More growth.
Serving Canada and the United States [email protected] | (519) 801-8558
A sister company of FLEET SEO [link to fleetseo.com]